Wednesday, March 12, 2008
I often like simple things. My title today links to a story about a simple thing. A bare bones cell phone made by an Indian phone company. No frills.
What's good about it? Keys people can read and aren't itty bitty. It has no bells and whistles. It is just basic. I work in the industry and know that a lot of the 65 and older age groups just want something easy to understand and use and the heck with the rafts of complex and confusing features that fascinate their grandkids and great-grandkids! People with poor eyesight, neuro-muscular problems and arthritis would benefit from a keypad that is more substantial than current offerings.
Mobile phone companies in the US would create a whole new loyal customer bases by offering these phones.