Mumblings & grumblings: Politics, crime, and other assorted notions occupying my thoughts as I muddle through late middle age.
Thursday, March 10, 2011
My buddy Windy in San Francisco sent this to me today. Normally I seldom mention my friends cos they're private and not so web-social. This cracked me up given my current mood about Corporatism and Government, it was so apt.
Wal-Mart announced that sometime in 2011 it will begin offering customers a new discount item... Wal-Mart's own brand of wine. The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price in the $2 to $5 range. Wine connoisseurs may not be inclined to put a bottle of the Wal- Mart brand into their shopping carts, but 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. 'However, branding will be very important.' Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties. The top surveyed names in order of popularity were: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Pinot Newt 3. I Can't Believe it's not Vinegar 2. Grape Expectations 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).